Formation of the creativepersonality concept as a factor of the creative knowledge economy in theconditions of globalization

Abstract

Urgency of the research is the formation conditions for creative personality, which are the result of the creative knowledge economy, where the given type of personality is the main component. Target setting is the phenomenon of the creative personality as a phenomenon and the basis for the formation of a similar concept. Information society and social entrepreneurship are the key factors for the formation and development of the creative knowledge economy. Actual scientific researches and issues analysis. We rely on authors who investigate the " knowledgeable-intellectual " society, which is based on a knowledgeable-intellectual personality. The main works are written by V. Andrushenko, T. Andruschenko, V.Vashkevich, V.Voronkova, O.Kivliyuk, V.Melnyk, V.Nikitenko, R.Olexenko, O.Sosnin. Uninvestigated parts of general matters defining: conceptualization of the creative personality concept through the global world challenges. The research is based on theoretical aspects of the concept formation for the creative personality as a factor of the creative knowledge economy formation. The research objective is the use of socio-axiological and neo-axiological approaches and methods that allow to get through the conditions of the creative individual formation in response to the challenges of globalization and the information society. The statement of basic materials. Personal value orientations, which are essential for the formation of the information-knowledge economy or neo-economy are the main cores of axiology. The research shows that creativity stimulates the production of innovative material and spiritual goods, promotes acceleration of commercialization and the final consumption of material and spiritual goods. It is found that Homo economicus is the basis for the formation of creative entrepreneurship and its transformation into the social capital of the nation. The essence of culture as the main dominant component and the key formation factor for creative and valuable competitive specialists are revealed.Conclusions. The evolution from "homo economicus" to "homo creativus" is revealed in the conditions of globalization and global rankings of the creative economy; the concept of creative personality as a factor of creative and knowledge economy in the conditions of globalization challenges is created; holistic representation of the creative personality as a factor in the formation of the knowledge-information economy is presented

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