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- 1998Constructive Consumer Choice Processes2,850 cited
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- 1989Choice Based on Reasons: The Case of Attraction and Compromise Effects1,813 cited
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- 2002Regret in Decision Making665 cited
- 1998Choosing to Avoid: Coping with Negatively Emotion‐Laden Consumer Decisions661 cited
- 1983Strategies for multiattribute binary choice.605 cited
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