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Bridging the gap between social media and behavioral brand loyalty · Study

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ArticleBridging the gap between social media and behavioral brand loyalty

Masayuki Yoshida2018

Article2018

Bridging the gap between social media and behavioral brand loyalty

Masayuki Yoshida · Brian S. Gordon · Shigeki Shibuya

110 citations·0/0 files stored·Electronic Commerce Research and Applications

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Digital Marketing and Social Media Consumer Behavior in Brand Consumption and Identification Sports, Gender, and Society

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1999Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.2000Self-determination theory and the facilitation of intrinsic motivation, social development, and well-being.1988Structural equation modeling in practice: A review and recommended two-step approach.1992Alternative Ways of Assessing Model Fit 1988On the Evaluation of Structural Equation Models 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity

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Year2018

Typearticle

Published2018-02-21

VenueElectronic Commerce Research and Applications

ISSN-L1567-4223

Languageen

Citations110

Files0 public / 0

ShelfDigital Marketing and Social Media

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doi10.1016/j.elerap.2018.02.005

openalex_workW2792333360

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