Consumer preferences for furniture

Vladislav Kaputa · Mikuláš Šupín

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Consumer Behavior and Marketing Influence Consumer Retail Behavior Studies Consumer Behavior and Market Dynamics

Abstract

The paper deals with the selected results of research aimed at the consumers preferences for furniture in the Slovak Republic. Questionnaire survey via emailing was used for data gathering. Respondents were asked about demographical data and several closed questions. Their attitudes towards specific attributes of furniture were exressed by 5-points scale. Not suprisingly, the most relevant purchase decision factors are quality, price and design of furniture. The most prefered is modern style furniture. Decision to buy certain furniture most frequently arised in a store followed by cataloque and internet and is mostly based on a compromise between men and women in the households.

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