Praktik riset perilaku konsumen : Teori, kuesioner, alat, dan analisis data

Danang Sunyoto

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Consumer Behavior and Marketing Influence Customer Service Quality and Loyalty Consumer Behavior and Market Dynamics

Abstract

Bab 1 Teori-teori dalam Perilaku Konsumen Bab 2 Teori KEputusan dan Pasca-Pembelian Konsumen Beserta Teori Pendukungnya Bab 3 Variabel dan Kuesioner dalam Riset Perilaku Konsumen Bab 4 Alat-alat Analisis Data Bab 5 Analisis Data Riset Perilaku Konsumen

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