Ideology and discourse in the public sphere: A critical discourse analysis of public debates at a Brazilian public university

Abstract

Since 2013, several social actors of the Federal University of Santa Catarina (UFSC) community have formed a public sphere in order to deliberate and decide on the University Hospital’s (UH/UFSC) affiliation to the Brazilian Hospital Services Company (EBSERH), a public company set up in accordance with a private law which has been created by the Brazilian federal government in order to set up a management body for public university hospitals. Underpinned by critical discourse analysis, our purpose is to analyze the embedded ideologies in discursive practices within the UFSC/EBSERH public sphere, especially those perpetrated by the federal government’s bureaucratic means as to mystify reality, and also promote and legitimize dominant interests and actions with regard to the UH/UFSC’s affiliation to the EBSERH. We organized this analysis in five main categories: (1) staff shortage and the ideological use of the double standard policy, (2) the ideology of neo-liberalism and managerialism, (3) blame avoidance behavior and the ideological dispute between ideology and pragmatism, (4) the policy of terror and the fallacy of choice and (5) ideology of participationism.

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