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We study the behavior of markups in the retail sector.Markups are measured with gross margins computed at the product level using the replacement cost for every item.We find that: (1) markups are relatively stable over time and mildly procyclical; (2) there is a large regional dispersion in markups; (3) regions with higher incomes have higher markups; (4) these higher markups do not result from less intense competition or regional differences in marginal costs; and (5) regional differences in markups are due to variations in assortment, not to deviations from uniform pricing practices.We propose a simple model consistent with these facts.
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