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Transmedia Storytelling in der Innovationskommunikation · Study

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ChapterTransmedia Storytelling in der Innovationskommunikation

Bernd R. Hartmann2018

Chapter2018

Transmedia Storytelling in der Innovationskommunikation

Bernd R. Hartmann

1 citations·0/0 files stored·Springer eBooks

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Literature, Culture, and Aesthetics Marketing and Advertising Strategies Digital Storytelling and Education

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References

2000The role of transportation in the persuasiveness of public narratives.1995Technopoles of the World. The Making of 21st Century Industrial Complexes 1999Regions and the World Economy: The Coming Shape of Global Production, Competition, and Political Order 2007Persuasive Effects of Fictional Narratives Increase Over Time 2007Film- und Fernsehanalyse 2005The Leader's Guide to Storytelling: Mastering the Art and Discipline of Business Narrative 1999The Musicalization of Fiction 1999The Musicalization of Fiction.A Study in the Theory and History of Intermediality.

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2011Innovation Communication as a Cross-Functional Dynamic Capability: Strategies for Organizations and Networkschapter · 5 shared references 2021Narratives are Persuasive Because They are Easier to Understand: Examining Processing Fluency as a Mechanism of Narrative Persuasionarticle · 3 shared references 2013Effects of Film Music on Psychological Transportation and Narrative Persuasionarticle · 3 shared references 2018Universal stories: How narratives satisfy core motivesarticle · 3 shared references 2019Stil und Semantik im Storytellingchapter · 3 shared references 2010Transportation and Need for Affect in Narrative Persuasion: A Mediated Moderation Modelarticle · 2 shared references

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Year2018

Typechapter

Published2018-01-01

VenueSpringer eBooks

Languagede

Citations1

Files0 public / 0

ShelfLiterature, Culture, and Aesthetics

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doi10.1007/978-3-658-21537-8_7

openalex_workW2795653240

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