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THE right of privacy,' adopted by statute 2 or judicial decision 3 in twentytwo states, provides indirect protection of a person's commercial interest in his popularity.4 This doctrine generally allows an individual to enjoin and *Haelan Laboratories v. Topps Chewing Gum Co., 202 F.2d 86 (2d Cir.1953).1.On the right of privacy generally, see Warren & Brandeis, Righi to Privacy, 4 HARv.L. REv.193 (1890); Green, The Right of Privacy, 27 Iu-.L. Rcv.237 (1932); Nizer, Right of Privacy: A Half Century's Developnwnts, 39 MIcH.L. Rnv.526 (1941); Yankwich, The Right of Privacy, 27 Norarn DAis L,w.499 (1952).2. N.
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