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• 2016BRAND PERSONALITY TOWARD CUSTOMER PURCHASE INTENTION: THE INTERMEDIATE ROLE OF ELECTRONIC WORD-OF-MOUTH AND BRAND EQUITY66 cited
• 2021Sustaining brand loyalty: The moderating role of green consumption values64 cited
• 2015How do brand personality, identification, and relationship length drive loyalty in sports?55 cited
• 2011Predicting Consumers’ Behavioral Intentions with Perceptions of Brand Personality: A Study in Cell Phone Markets41 cited
• 2016The Effects of Personality Traits and Congruity on Customer Satisfaction and Brand Loyalty: Evidence from Coffee Shop Customers36 cited
• 2020The small, inventory free retail format: The impact on consumer-based brand equity and purchase behavior32 cited
• 2017Sport team personality: It’s not all about winning!30 cited
• 2015Brand Experience, Trust Components, and Customer Loyalty: Sustainable Malaysian SME Brands Study29 cited
• 2011Importance of Brand Personality To Customer Loyalty: A Conceptual Study25 cited
• 2015The mediating effect of brand satisfaction on the relationship between brand personality and brand loyalty: Evidence from Malaysia24 cited
• 2015Political brand image: an investigation into the operationalisation of the external orientation of David Cameron’s Conservative brand23 cited
• 2016The Role of Emotional and Rational Trust in Explaining Attitudinal and Behavioral Loyalty: An Insight Into SME Brands23 cited