Status update: Gratifications derived from Facebook affordances by older adults

Eun Hwa Jung · S. Shyam Sundar

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Technology Use by Older Adults Media and Digital Communication Aging and Gerontology Research

Abstract

Guided by the Uses and Gratifications 2.0 approach, this study examines the role played by three classes of affordances (i.e. modality, agency, and interactivity) in explicating the gratifications derived by older adults on Facebook. Data from a content analysis of Facebook profiles and an online survey with older adults (aged 60 years and older) who have used Facebook for at least 1 year ( N = 202) show that while status updating and posting personal stories are associated with activity and community-building gratifications respectively, profile customization is key for obtaining agency-enhancement gratification, and participating in conversations on comment threads plays an important role in providing interaction gratification. These findings advance our understanding of social networking site (SNS) use among older adults and suggest interface designs that maximize gratifications for older adults.

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References

1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology 2000Uses and Gratifications Theory in the 21st Century 1995A life-span theory of control.2010Older adults talk technology: Technology usage and attitudes 2012Oxford Handbook of Internet Psychology 2007Digital Media, Youth, and Credibility 2011Facebook as a toolkit: A uses and gratification approach to unbundling feature use 2013The Contradictory Influence of Social Media Affordances on Online Communal Knowledge Sharing

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