Attitudes of Undergraduate Students from University–Industry Partnership for Sustainable Development: A Case Study in Macau

Abstract

Previous studies described in detail many university–industry programs. The purpose of this paper was to develop a multidimensional and multi-item attitude scale to measure undergraduate tourism students’ attitudes towards working in the tourism industry. This study was a quantitative and exploratory research. This paper describes a scale development process and presents the result of the scale using data collected from a university–industry collaboration program in Macau. This study identified five dimensions, i.e., Interpersonal Relationships, Industry–Person Congeniality, Organizational Climate, Working Condition, and Nature of Work, to measure the students’ attitudes. The proposed measurement scale will help evaluate and identify the sustainability of university–industry cooperation partnerships. Furthermore, the scale will help design marketing strategies to promote such programs. This study identified areas to be improved and provides suggestions to HR managers or educators.

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