Why we follow: Examining motivational differences in following sport organizations on Twitter and Weibo

Bo Li · Stephen W. Dittmore · Olan Kees Martin Scott · Wen‐Juo Lo · Sarah Elizabeth Stokowski

70 citations0/0 files storedSport Management Review

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Sports, Gender, and Society Digital Marketing and Social Media Media and Digital Communication

Abstract

Highlights• Weibo and Twitter users had different motives in following sports organizations.• Weibo users had higher motives to gain information and expressing team support.• Twitter users’ sought to be entertained and gain technical information.• Sport organizations should provide a variety of interactive elements to sport fans.

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