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We explore how national culture impacts emotional and cognitive processes of entrepreneurs. In particular, we extend the recent conceptual work on entrepreneurial passion by linking it to the theoretical lens on situated emotions. We also extend current work on entrepreneurial cognitions by suggesting that cognition is distributed among group processes and the environment. We propose a culturally situated model of entrepreneurial emotions (e.g., entrepreneurial passion) and cognitions (e.g., self-efficacy), and explore how these impact venture performance. We test the model in two different cultures – Slovenia and the USA – to show that the strength of feelings of entrepreneurial passion varies among entrepreneurs from different environments. In addition, we find that there are cultural differences in the manifestation of entrepreneurial self-efficacy and different domains of entrepreneurial passion, as well as the relationship between them and firm innovation and market share. We discuss implications for research and practice.
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