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Brand Development and Marketing Strategy of Traditional Korean Craft Products · Study

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ArticleBrand Development and Marketing Strategy of Traditional Korean Craft Products

김보미2014

OA

Articlehybrid2014

Brand Development and Marketing Strategy of Traditional Korean Craft Products

김보미 · 김보영

1 citations·0/0 files stored·Journal of Product Research

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Cultural and Communication Design Research Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification

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1963An Experimental Application of the DELPHI Method to the Use of Experts 1981The Case Study as a Serious Research Strategy 2004The Burberry business model: creating an international luxury fashion brand

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Year2014

Typearticle

Published2014-04-01

VenueJournal of Product Research

ISSN-L1226-6132

Languageen

Citations1

Files0 public / 0

ShelfCultural and Communication Design Research

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doi10.36345/kacst.2014.32.2.003

openalex_workW2800388752

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