Digital technologies are transforming operations, products and services in organisations large and small. The digital transformation of organisations is extolled as a solution to organisational challenges related to both efficiency and effectiveness. To date, there has been limited consideration of the challenges of successfully operationalising a transformative digital transformation approach. This article examines some of the common dilemmas facing managers that may be relevant across a range of organisational scenarios. Seven factors are analysed to provide a starting point for creating successful digital transformations in business. To begin to tackle these challenges, this research-in-progress paper proposes a digital transformation decision support guide for managers. This tool may be utilised by managers, supporting them to move from an ad hoc technology-driven approach to a more systematic integrated approach to digital transformation.
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