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Motivating Human Behavior
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Motivating Human Behavior (1972)Motivating Human BehaviorRethinking Harlow Gale: The Psychical Influences on His Contributions to Advertising and Their Enduring Reverberations (2023)Rethinking Harlow Gale: The P…Historical Institutionalism the Cognitive Foundations of Cooperation (2019)Historical Institutionalism t…Patriarch or Promoter of the Women’s Movement? Ernest Dichter and his Interpretation of the Female Image (2010)Patriarch or Promoter of the …Ernest Dichter, Motivation Research and the ‘Century of the Consumer’ (2010)Ernest Dichter, Motivation Re…Remembering motivation research: toward an alternative genealogy of interpretive consumer research (2006)Remembering motivation resear…Literary Criticism and the History of Marketing Thought: A New Perspective on "Reading" Marketing Theory (1990)Literary Criticism and the Hi…Self-Esteem Advertising (1986)Self-Esteem AdvertisingA Theory of Cognitive Dissonance (1957)Motivation and Personality (1997)Purchasing Counterfeit and Legitimate Products in China: Social and Psychological Correlates and Predictors (2010)Shifting fashion paradigm: From status quo to mostly business (2015)A Theory of Cognitive Dissonance (2017)THE STRUCTURE OF SCIENTIFIC REVOLUTIONS (1963)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Scientific marketing management and the emergence of the ethical marketing concept (2011)History and critical marketing studies (2012)Guest editorial: The phygital research paradigm: philosophical foundations for examining consumer experiences and behaviors in hybrid physical-digital realms (2024)Advances in Consumer Research (2025)The Affluent Society (1958)The Great Transformation (2002)The Organization Man (2002)The Second Sex (1949)An Economic History of Women in America: Women's Work, the Sexual Division of Labor, and the Development of Capitalism (1983)Forever Barbie: The Unauthorized Biography of a Real Doll (1994)Judgment under Uncertainty: Heuristics and Biases (1974)Institutions, Institutional Change and Economic Performance (1990)Algorithmic Institutionalism (2023)The Philosophy of Rhetoric (1936)An Information Processing Theory of Consumer Choice (1979)The Sacred and the Profane in Consumer Behavior: Theodicy on the Odyssey (1989)Historical Method in Consumer Research: Developing Causal Explanations of Change (1993)Rhetorical issues in writing interpretivist consumer research (2008)Multiparadigm Perspectives on Theory Building (1990)Nietzsche, Genealogy, History (2019)
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  • 2006Remembering motivation research: toward an alternative genealogy of interpretive consumer research175 cited
  • 1990Literary Criticism and the History of Marketing Thought: A New Perspective on "Reading" Marketing Theory51 cited
  • 1986Self-Esteem Advertising24 cited
  • 2019Historical Institutionalism the Cognitive Foundations of Cooperation22 cited
  • 2010Ernest Dichter, Motivation Research and the ‘Century of the Consumer’17 cited
  • 2023Rethinking Harlow Gale: The Psychical Influences on His Contributions to Advertising and Their Enduring Reverberations10 cited
  • 2010Patriarch or Promoter of the Women’s Movement? Ernest Dichter and his Interpretation of the Female Image1 cited

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