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The Law of Comparative Advertising: How Much Worse Is "Better" than "Great" · Study

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ArticleThe Law of Comparative Advertising: How Much Worse Is "Better" than "Great"

Stewart E. Sterk1976

Article1976

The Law of Comparative Advertising: How Much Worse Is "Better" than "Great"

Stewart E. Sterk

12 citations·0/0 files stored·Columbia Law Review

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European and International Contract Law Intellectual Property Law Diverse Legal and Medical Studies

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1987Is it Safe to Call Something Safe? The Law of Puffing in Advertising 2012A Review of the Literature on Advertising Regulation 1989Legal and Public Policy Implications for the Future of Comparative Advertising: A Look at U-Haul v. Jartran 1991The Evolution of Comparative Advertising Law: Has the Lanham Act Gone Too Far?

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Year1976

Typearticle

Published1976-01-01

VenueColumbia Law Review

ISSN-L0010-1958

Languageen

Citations12

Files0 public / 0

ShelfEuropean and International Contract Law

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doi10.2307/1121619

openalex_workW2801134444

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