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Marketing’s identity crisis: it’s complicated · Study

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ArticleMarketing’s identity crisis: it’s complicated

O. C. Ferrell2018

Article2018

Marketing’s identity crisis: it’s complicated

11 citations·0/0 files stored·AMS Review

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Marketing and Advertising Strategies Management Theory and Practice Management and Marketing Education

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References

2003Evolving to a New Dominant Logic for Marketing 1990The Effect of a Market Orientation on Business Profitability 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications 2024The Quarterly Journal of Economics 1990The Effect of a Market Orientation on Business Profitability 1971The Theory of Buyer Behavior 1993MARKOR: A Measure of Market Orientation 1971Social Marketing: An Approach to Planned Social Change

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2017Marketing’s identity crisis: insights from the history of marketing thoughtarticle · 21 shared references 2017Advancing marketing strategy in the marketing discipline and beyond: from promise, to neglect, to prominence, to fragment (to promise?)article · 18 shared references 2020For re-institutionalizing the marketing discipline in Era Varticle · 16 shared references 2005A history of schools of marketing thoughtarticle · 15 shared references 2021Toward an integrative theory of marketingarticle · 13 shared references 2018Multiple stakeholder market orientation: a service-dominant logic perspective of the market orientation paradigmarticle · 12 shared references

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Year2018

Typearticle

Published2018-04-25

VenueAMS Review

ISSN-L1869-814X

Languageen

Citations11

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1007/s13162-018-0114-2

openalex_workW2801203290

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