Trend Analysis of Celebrity Wedding Bouquet according to its Component : Focused on 2000~2017

Abstract

In celebrity weddings, flower decorations and bouquets have an affect and importance equal to the bride’s dress and makeup. This study therefore proposed the changes and uses of wedding bouquets. We analyzed the structure of bouquets from a total of 60 celebrity weddings that took place between 2000 and 2017. We divided the celebrity weddings into three stages. Our analysis of wedding bouquet types, materials, colors, and production techniques produced the following results. First, the round type is the most preferred. This could be interpreted as an indicator of the simplicity of the hosts’ personalities. Second, in contrast to the early stage of observation, the current stage showed other noticeably unique materials. Media stories about imported flowers seem to have increased public interest in unique materials. Third, regarding the colors, we found that the preference for white still dominated in the early stage but has begun decreasing as a result of increasing interest in accentual colors. Fourth, our analysis showed that the hand-tied production techniques is preferred because it facilitates the creation of natural bouquets and helps maintain flower moisture. This study showed that wedding bouquet preferences change over time and that materials and colors are the most influential variables in producing these changes. We recommend additional research about the current wedding bouquet preferences and variables such as materials and colors to effectively address the changes in trend.

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