Article2018

Does Adolescent Popularity Mediate Relationships between Both Theory of Mind and Love of Money and Consumer Ethics?

27 citations0/0 files storedApplied Psychology

No readable copy stored yet — this record is metadata only.

Ethics in Business and Education Consumer Behavior in Brand Consumption and Identification Consumer Retail Behavior Studies

Abstract

We develop a dual‐impact theory, treat popularity (peer nominations) as a common mediator between both theory of mind and love of money and consumer ethics (deceptive/misleading/harmful shopping practices). We theorise our direct and indirect paths as follows: Directly, love of money is more strongly related to consumer unethical beliefs than theory of mind. Indirectly, theory of mind attracts popularity that fuels consumer unethical beliefs. Our data from multiple sources (survey of 769 French teenagers and peer nominations of popularity) support our theory. Multi‐group analyses across gender, age, school, and money reveal new discoveries: Theory of mind directly excites consumer unethical beliefs for teens with money from work only. Love of money is related to consumer unethical beliefs—much stronger for senior high school (HS) students than for junior HS teens and much stronger for males than for females. Without money (from work and from parents), teenagers with high theory of mind become popular, but have no consumer unethical beliefs. Theory of mind is not related to girls' popularity, but popular girls have consumer unethical beliefs. Our alarming insights illustrate: Increasing work experience and age induces consumer unethical beliefs. Our theory provides implications for retail managers and to the fields of behavioural economics, monetary intelligence, and business ethics.

Citations in this library

Stored only when both papers are in the corpus — 27 citations exist upstream.

References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.2000Self-determination theory and the facilitation of intrinsic motivation, social development, and well-being.2002Evaluating Goodness-of-Fit Indexes for Testing Measurement Invariance 2025Advances in Consumer Research 2003A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research 2011Flourish: a visionary new understanding of happiness and well-being 1994A review and reformulation of social information-processing mechanisms in children's social adjustment.

Cited by

2022Youth materialism and consumer ethics: do Gen Z adolescents’ self-concepts (power and self-esteem) vary across cultures (China vs. France)?2024Do ethical leaders enhance employee ethical behaviors? Organizational justice and ethical climate as dual mediators and leader moral attentiveness as a moderator: Empirical support from Iraq’s emerging market 2023How and When Ethics Lead to Organizational Performance: Evidence from South Asian Firms 2024Monetary wisdom: Can yoking religiosity (God) and the love of money (mammon) in performance and humane contexts inspire honesty? The Matthew Effect in Religion

Imported from OpenAlex (CC0) — nothing here is generated.