Article2017

Boosting Plastics’ Image? Communicative Challenges of Innovative Bioplastics

Julia-Maria Blesin · Miriam Jaspersen · Wiebke Möhring

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Environmental Sustainability in Business biodegradable polymer synthesis and properties Environmental Education and Sustainability

Abstract

Image-boost versus green washing – are bioplastics able to overcome the negative image and drawbacks associated with petroleumbased plastics? Qualitative research through focus groups reveal a skeptical consumer perception on topics related to bioplastics such as land use and genetic engineering as well as a general lack of knowledge about bioplastics.

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