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Inspiring awe in consumers: Relevance, triggers, and consequences

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References

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1908

An Introduction to Social Psychology (1913)

713 cited

Cited by

2022An analysis of awe evoked by COVID-19 on green purchasing behavior: A dual-path effect of approach-avoidance motivation15 cited
2025Understanding consumers’ willingness to accept digital exhibitions in the metaverse: evidence from China6 cited