Evidence-Based Survey Design: The Use of Continuous Rating Scales in Surveys

Seung Youn Chyung · Ieva Swanson · Andrea Hankinson

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Survey Methodology and Nonresponse Psychometric Methodologies and Testing Usability and User Interface Design

Abstract

When practitioners and researchers develop structured surveys, they may use Likert-type discrete rating scales or continuous rating scales. When administering surveys via the web, it is important to assess the value of using continuous rating scales such as visual analog scales (VASs) or sliders. Our close examination of the literature on the effectiveness of the two types of rating scales showed both benefits and drawbacks. Many studies recommended against using sliders due to functional difficulties that cause low response rates.

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References

1990A critical review of visual analogue scales in the measurement of clinical phenomena 2017Evidence-Based Survey Design: The Use of a Midpoint on the Likert Scale 2011A Comparison of Psychometric Properties and Normality in 4-, 5-, 6-, and 11-Point Likert Scales 1998Single-Item Versus Multiple-Item Measurement Scales: An Empirical Comparison 2008Interval-level measurement with visual analogue scales in Internet-based research: VAS Generator 2014The alpha and the omega of scale reliability and validity: why and how to abandon Cronbach’s alpha and the route towards more comprehensive assessment of scale quality 2006Evaluating the Effectiveness of Visual Analog Scales 2012Why Semantic Differentials in Web-Based Research Should Be Made from Visual Analogue Scales and Not from 5-Point Scales

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