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When Infamy Becomes Fame: The Positive Side of Negative Athlete Publicity
16 references·3 citing·53 second hop
When Infamy Becomes Fame: The Positive Side of Negative Athlete Publicity (2018)When Infamy Becomes Fame: The Positive Si…Following Celebrities’ Tweets About Brands: The Impact of Twitter-Based Electronic Word-of-Mouth on Consumers’ Source Credibility Perception, Buying Intention, and Social Identification With Celebrities (2014)Following Celebrities’ Tweets…Consumer Demand for Cynical and Negative News Frames (2014)Consumer Demand for Cynical a…Toward the Development of a Multidimensional Scale for Improving Evaluations of Business Ethics (2012)Toward the Development of a M…Sequential Priming Measures of Implicit Social Cognition (2012)Sequential Priming Measures o…Understanding Purchase Intention During Product-Harm Crises: Moderating Effects of Perceived Corporate Ability and Corporate Social Responsibility (2011)Understanding Purchase Intent…Positive Effects of Negative Publicity: When Negative Reviews Increase Sales (2010)Positive Effects of Negative …Uniting the Tribes of Fluency to Form a Metacognitive Nation (2009)Uniting the Tribes of Fluency…Exploring the relationship between celebrity endorser effects and advertising effectiveness (2008)Exploring the relationship be…Restoring the self: Positive affect helps improve self-regulation following ego depletion (2007)Restoring the self: Positive …The Psychological Continuum Model: A Conceptual Framework for Understanding an Individual's Psychological Connection to Sport (2001)The Psychological Continuum M…Negative information weighs more heavily on the brain: The negativity bias in evaluative categorizations. (1998)Negative information weighs m…The Impact of Celebrity Spokespersons’ Perceived Image on Consumers’ Intention to Purchase (1991)The Impact of Celebrity Spoke…Toward the development of a multidimensional scale for improving evaluations of Business Ethics (1990)Toward the development of a m…Negativity and extremity biases in impression formation: A review of explanations. (1989)Negativity and extremity bias…An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context (1989)An Empirical Examination of t…Measuring the Involvement Construct (1985)Measuring the Involvement Con…When team sponsorship of cause-related messages leads to unfavorable fan reactions: the interplay among competency, cause orientation, and message source (2021)When team sponsorship of caus…When Should a Brand Cut Ties With a Scandalized Endorser? (2019)When Should a Brand Cut Ties …The impact of scandal on sport consumption: do different scandal types have different levels of influence on different consumer segments? (2019)The impact of scandal on spor…Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective (1985)Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness (1990)Building Effective Online Marketplaces with Institution-Based Trust (2004)The Persuasiveness of Source Credibility: A Critical Review of Five Decades' Evidence (2004)Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit (2019)The Psychology of Interpersonal Relations. (1958)Beyond Bipolar Conceptualizations and Measures: The Case of Attitudes and Evaluative Space (1997)Attitude change: Multiple roles for persuasion variables. 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References

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634 cited
  • 2012Sequential Priming Measures of Implicit Social Cognition352 cited
  • 2014Consumer Demand for Cynical and Negative News Frames334 cited
  • 2011Understanding Purchase Intention During Product-Harm Crises: Moderating Effects of Perceived Corporate Ability and Corporate Social Responsibility277 cited
  • Cited by

    • 2019The impact of scandal on sport consumption: do different scandal types have different levels of influence on different consumer segments?26 cited
    • 2019When Should a Brand Cut Ties With a Scandalized Endorser?17 cited
    • 2021When team sponsorship of cause-related messages leads to unfavorable fan reactions: the interplay among competency, cause orientation, and message source14 cited