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Brand Image and Customer Loyalty Through Sensory Marketing Strategies - A Study on International Fast Food Chain Restaurants
2 references·0 citing·8 second hop
Brand Image and Customer Loyalty Through Sensory Marketing Strategies - A Study on International Fast Food Chain Restaurants (2018)Brand Image and Customer Loyalty Through …Simply better: winning and keeping customers by delivering what matters most (2005)Simply better: winning and ke…Marketing strategies for fast‐food restaurants: a customer view (1995)Marketing strategies for fast…An Exploratory Assessment of Situational Effects in Buyer Behavior (1974)An Investigation of Situational Variation in Brand Choice Behavior and Attitude (1979)Developing and Implementing a Selection Model for Bedding Chain Retail Store Franchisee Using Delphi and Fuzzy AHP (2006)Benchmarking the service quality of fast‐food restaurant franchises in the USA (2011)Studying the impact of food values, subjective norm and brand love on behavioral loyalty (2021)Entrepreneurial Marketing: A Framework for CreatingOpportunity with Competitive Angles (2012)Managing Cultural Equity: A Theoretical Framework for Building Iconic Brands in Globalized Markets (2015)Branding the Berries: Consumers’ Strawberry Purchasing Intent and their Attitude toward Florida Strawberries (2016)
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References

  • 1995Marketing strategies for fast‐food restaurants: a customer view109 cited
  • 2005Simply better: winning and keeping customers by delivering what matters most44 cited

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