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Business Intelligence applied in Small Size for Profit Companies
3 references·1 citing·21 second hop
Business Intelligence applied in Small Size for Profit Companies (2018)Business Intelligence applied in Small Si…Customer relationship management as a business process (2009)Customer relationship managem…The royalty of loyalty: CRM, quality and retention (2006)The royalty of loyalty: CRM, …An evaluation of divergent perspectives on customer relationship management: Towards a common understanding of an emerging phenomenon (2004)An evaluation of divergent pe…Machine Learning Mini Batch K-means and Business Intelligence Utilization for Credit Card Customer Segmentation (2021)Machine Learning Mini Batch K…Firm Resources and Sustained Competitive Advantage (1991)Dynamic capabilities and strategic management (1997)Firm resources and sustained competitive advantage (2004)CRM: conceptualization and scale development (2005)Customer relationship management: Finding value drivers (2006)Customer Engagement as a New Perspective in Customer Management (2010)Focus Groups: A Practical Guide for Applied Research (1989)Focus Groups as Qualitative Research (1997)Issues in Supply Chain Management (2000)What Really Defines Relationship Marketing? A Review of Definitions and General and Sector-Specific Defining Constructs (2011)Impact of customer integration on project portfolio management and its success—Developing a conceptual framework (2012)Are CRM systems ready for AI integration? (2019)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)Out of the Crisis (1982)Zero defections: quality comes to services. (1990)Does experience matter? (2010)Do relationship benefits and maintenance drive commitment and loyalty? (2011)Brand interactions and social media: Enhancing user loyalty through social networking sites (2016)Marketing Management 14th ed (2012)RFM ranking – An effective approach to customer segmentation (2018)Social media analytics and business intelligence research: A systematic review (2020)
this work references cited by second hop

References

  • 2004An evaluation of divergent perspectives on customer relationship management: Towards a common understanding of an emerging phenomenon680 cited
  • 2006The royalty of loyalty: CRM, quality and retention269 cited
  • 2009Customer relationship management as a business process173 cited

Cited by

  • 2021Machine Learning Mini Batch K-means and Business Intelligence Utilization for Credit Card Customer Segmentation11 cited

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