Spectators’ emotional responses in tweets during the Super Bowl 50 game

2018-05-04articleSport Management Review46 citationsclosed

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Sports, Gender, and Society Sport Psychology and Performance Sports Analytics and Performance

Abstract

Highlights• 328,000 real-time tweets posted by spectators during the Super Bowl 50 game were collected/analyzed.• Expressed positive emotions when their team scored, while expressed negatives when the opposite team scored.• Became habituated with subsequent scoring, resulted in fewer expressions of emotions.• Expressed a surge of emotions when a team scored soon after a score from the other team.• Simultaneous experience of positive and negative emotions may contribute to patronage and health.

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