Analisis Faktor-Faktor Yang Mempengaruhi Minat Beli Konsumen Dalam Membeli Rumah Di Kota Batam

Nora Pitri Nainggolan · Heryenzus Heryenzus

42 citations0/0 files storedJurnal Ilmiah Manajemen dan Bisnis

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Consumer Behavior and Marketing Influence Housing Market and Economics Consumer Market Behavior and Pricing

Abstract

The purpose of this study is to determine whether the factors that can be used for the purchase of houses in the city of Batam. This study uses multiple linear regression analysis with SPSS Version 20 program. Population which is society of Batam City. The sample used is 399 people with proportional sampling method. The results show that the quality of products to buy consumers in buying a house in the City of batamuling significant. The influence of prices on consumers in buying a home in Batam City is significant. The partial influence of location on consumer interest in buying a house in Batam City is significant. The effect of partial promotion on consumer interest in buying a house in Batam City has a significant effect. And requirements have a significant effect on product quality, price, location, promotion to consumer purchase in buying house in Batam City.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 42 citations exist upstream.

References

2011Metode Penelitian Kuantitatif, Kualitatif, Dan R&D 2001Metode Penelitian Untuk Skripsi Dan Tesis Bisnis 2005Prinsip-prinsip Total Quality Service 2012PENGARUH KUALITAS PRODUK DAN KUALITAS LAYANAN TERHADAP KEPUASAN KONSUMEN DAN MINAT BELI PADA RANCH MARKET 2017PENGARUH PROMOSI DAN HARGA TERHADAP MINAT BELI PERUMAHAN OBAMA PT. NAILAH ADI KURNIA SEI MENCIRIM MEDAN 2014Azas-azas marketing 2011Influence of Price and Quality to Customer Satisfaction: Neuromarketing Approach 2017PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP MINAT BELI SAYURAN ORGANIK DI PASAR SAMBAS MEDAN

Cited by

2020PENGARUH KUALITAS PRODUK, HARGA DAN PROMOSI TERHADAP MINAT BELI KONSUMEN PADA PT. SATRIA NUSANTARA JAYA 2024The Effect of Flexible Work System, Workload, Work Ability, Job Satisfaction, Employee Engagement and Work Stress On Employee Performance (Case Study at PT Mecoindo)

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.