PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK KOSMETIK

Rizky Desty Wulandari · Donant Alananto Iskandar

61 citations0/0 files storedJurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Consumer Behavior and Marketing Influence Consumer Retail Behavior Studies Consumer Perception and Purchasing Behavior

Abstract

This research aimed to determine whether there is the influence of brand image and product quality towardsthe purchase decision of Cosmetic Products. This research uses quantitative method. The number of samples in this research was 100, this research used purposive sampling technique to determine the samples. Method of completion of data used in this research were a questionare and google form. Result of t test shows significant influence brand image variable on decision making with tcount 2,432 ≥ ttable 1.660. Significant influence product quality variable on decision making with tcount 5,693 ≥ ttable 1,660. Brand image and product quality variables simultaneously have an effect of purchase decision Keywords: brand image, product quality, purchase decision

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 61 citations exist upstream.

Cited by

2022LITERATURE REVIEW KEPUTUSAN PEMBELIAN DAN MINAT BELI KONSUMEN PADA SMARTPHONE: HARGA DAN PROMOSI 2021PENGARUH BRAND IMAGE, PERSEPSI HARGA DAN KUALITAS LAYANAN TERHADAP MINAT BELI ULANG PADA LAZADA 2021Analisis Pengaruh Citra Merek, Kepercayaan Merek dan Kualitas Produk Terhadap Keputusan Pembelian Sepatu Specs (Studi Kasus Pada Konsumen Sepatu Specs Di Kota Lombok Timur)2021PERAN BRAND IMAGE DALAM MEMEDIASI PENGARUH GREEN MARKETING TERHADAP KEPUTUSAN PEMBELIAN (Studi pada produk fashion merek Uniqlo di Denpasar)2022PENGARUH BRAND AMBASSADOR DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK REVLON (Studi Kasus Pada Mahasiswa Universitas Sam Ratulangi)2022ANALISIS KUALITAS PRODUK, CITRA MEREK, DAN HARGA PENGARUHNYA TERHADAP LOYALITAS KONSUMEN PADA PRODUK WARDAH KOSMETIK DI KOTA MANADO 2023Literatur Review: Pengaruh Kualitas Produk, Harga dan Loyalitas terhadap Kepuasan Konsumen Kopi Nako

Imported from OpenAlex (CC0) — nothing here is generated.