Solutions in the Shadows: The Effects of Photo and Text Congruency in Solutions Journalism News Stories

Karen Elizabeth McIntyre · Kyser Lough · Keyris Manzanares

29 citations0/0 files storedJournalism & Mass Communication Quarterly

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Media Studies and Communication Journalism and Media Studies Media Influence and Health

Abstract

This experiment examined the impact of photo–text congruency regarding solutions journalism. We tested the effects of solution and conflict-oriented news stories when the photo paired with the story was congruent or incongruent with the narrative. Results revealed that a solution-oriented story with a congruent photo made readers feel the most positive, but surprisingly readers were most interested in the story and reported the strongest behavioral intentions when the story was paired with a neutral photo.

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1988Development and validation of brief measures of positive and negative affect: The PANAS scales.1988Development and validation of brief measures of positive and negative affect: The PANAS scales.1957A Theory of Cognitive Dissonance 2001The role of positive emotions in positive psychology: The broaden-and-build theory of positive emotions.1972The Agenda-Setting Function of Mass Media 1998What Good Are Positive Emotions?2011What Makes Online Content Viral?1999A Cognitive-Functional Model for the Effects of Discrete Negative Emotions on Information Processing, Attitude Change, and Recall

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