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Competing Through Categorization: Product- and Audience-Centric Strategies in an Evolving Categorical Structure
16 references·1 citing·38 second hop
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742 cited
  • 2006Transnational governance : institutional dynamics of regulation669 cited
  • 1994A Socio-Cognitive Model of Technology Evolution: The Case of Cochlear Implants659 cited
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    • 2020Constructions, Claims, Resonance, Reflexivity: Language and Market Categorization22 cited