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The Influence of Corporate Social Responsibility Efforts on the Moral Behavior of High Self‐Brand Overlap Consumers

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References

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1986Fairness and the Assumptions of Economics2,462 cited

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2005

The Social Influence of Brand Community: Evidence from European Car Clubs

2,395 cited

2004Doing Better at Doing Good: When, Why, and How Consumers Respond to Corporate Social Initiatives2,319 cited

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