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Does Consumers’ Brand Identification Matter: The Mediating Roles of Brand Loyalty · Study

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ArticleDoes Consumers’ Brand Identification Matter: The Mediating Roles of Brand Loyalty

Bayu Sutikno2011

Article2011

Does Consumers’ Brand Identification Matter: The Mediating Roles of Brand Loyalty

9 citations·0/0 files stored·The International Journal of Interdisciplinary Social Sciences Annual Review

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Consumer Behavior in Brand Consumption and Identification Customer Service Quality and Loyalty Consumer Perception and Purchasing Behavior

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2018Factors determining celebrity endorsement and impact on brand loyalty: a Sri Lanka based study on cosmetic advertising

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Year2011

Typearticle

Published2011-01-01

VenueThe International Journal of Interdisciplinary Social Sciences Annual Review

ISSN-L1833-1882

Languageen

Citations9

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.18848/1833-1882/cgp/v06i03/51695

openalex_workW2803486489

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