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Customer Relationship Management Research from 2007 to 2016: An Academic Literature Review
16 references·1 citing·42 second hop
Customer Relationship Management Research from 2007 to 2016: An Academic Literature Review (2018)Customer Relationship Management Research…Building, measuring, and profiting from customer loyalty (2015)Building, measuring, and prof…The Role of Culture in International Relationship Marketing (2014)The Role of Culture in Intern…Social media technology usage and customer relationship performance: A capabilities-based examination of social CRM (2013)Social media technology usage…Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House (2013)Managing Customer Relationshi…Consequences of customer loyalty to the loyalty program and to the company (2011)Consequences of customer loya…The Reviewer's Guide to Quantitative Methods in the Social Sciences (2010)The Reviewer's Guide to Quant…The Role of Customer Gratitude in Relationship Marketing (2009)The Role of Customer Gratitud…Perceived benefits of loyalty programs: Scale development and implications for relational strategies (2009)Perceived benefits of loyalty…Feeling Superior: The Impact of Loyalty Program Structure on Consumers' Perceptions of Status (2008)Feeling Superior: The Impact …A Hidden Markov Model of Customer Relationship Dynamics (2008)A Hidden Markov Model of Cust…The Long-Term Impact of Loyalty Programs on Consumer Purchase Behavior and Loyalty (2007)The Long-Term Impact of Loyal…Customer relationship management research (1992‐2002) (2005)Customer relationship managem…Research Methodology: Methods and Techniques (2004)Research Methodology: Methods…Accelerating Customer Relationships: Using Crm and Relationship Technologies (2000)Accelerating Customer Relatio…Modern Methods for Business Research (1998)Modern Methods for Business R…The evolution of relationship marketing (1995)The evolution of relationship…Evolution of customer relationship management to data mining-based customer relationship management: a scientometric analysis (2022)Evolution of customer relatio…Marketing, Business Processes, and Shareholder Value: An Organizationally Embedded View of Marketing Activities and the Discipline of Marketing (1999)A Framework for Customer Relationship Management (2001)An empirical analysis of the antecedents of electronic commerce service continuance (2001)Analyzing the impact of knowledge management on CRM success: The mediating effects of organizational factors (2011)Corporate sustainability performance and firm performance research (2013)Social media influencer marketing: foundations, trends, and ways forward (2023)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Firm Resources and Sustained Competitive Advantage (1991)Elements of strategic social media marketing: A holistic framework (2016)Can Social Media Marketing Improve Customer Relationship Capabilities and Firm Performance? Dynamic Capability Perspective (2017)Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda (2020)The Commitment-Trust Theory of Relationship Marketing (1994)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)The role of self-determination theory in marketing science: An integrative review and agenda for research (2018)Predictive model assessment in PLS-SEM: guidelines for using PLSpredict (2019)Live streaming commerce from the sellers’ perspective: implications for online relationship marketing (2020)Users of the world, unite! The challenges and opportunities of Social Media (2009)Customer Engagement (2011)Big Data : The Management Revolution (2013)Social media engagement behaviour: a uses and gratifications perspective (2015)The Role of Social Media Content Format and Platform in Users’ Engagement Behavior (2020)Markets and Hierarchies: Analysis and Antitrust Implications. (1976)The Economic Institutions of Capitalism (1987)The resource-based view and marketing: The role of market-based assets in gaining competitive advantage (2001)The Identity Salience Model of Relationship Marketing Success: The Case of Nonprofit Marketing (2003)The relationship marketing process: communication, interaction, dialogue, value (2004)Science and Human Behavior (1953)Work and motivation (1964)Does Customer Demotion Jeopardize Loyalty? (2009)Poisoning Relationships: Perceived Unfairness in Channels of Distribution (2011)Quantitative Research Methods : A Synopsis Approach (2017)Strategi Penelitian Kualitatif dan Kuantitatif Di Dalam Penelitian Agama (2020)BUSINESS RESEARCH METHODS (PHƯƠNG PHÁP NGHIÊN CỨU TRONG KINH DOANH) (2023)Customer Relationship Management: from Strategy to Implementation (2006)The antecedents of customer loyalty: A moderated mediation model of customer relationship management quality and brand image (2016)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)PLS-SEM: Indeed a Silver Bullet (2011)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Evaluating the Relationship Between Boredom and Academic Outcomes: A Meta-Analysis (2015)Is sustainability a competitive advantage for small businesses? An empirical analysis of possible mediators in the sustainability–financial performance relationship (2018)Loneliness, social isolation and risk of cardiovascular disease in the English Longitudinal Study of Ageing (2018)
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References

  • 2004Research Methodology: Methods and Techniques10,166 cited
  • 1998Modern Methods for Business Research6,534 cited
  • 1995The evolution of relationship marketing1,033 cited
  • 2010The Reviewer's Guide to Quantitative Methods in the Social Sciences942 cited
  • 2009The Role of Customer Gratitude in Relationship Marketing912 cited
  • 2013Social media technology usage and customer relationship performance: A capabilities-based examination of social CRM882 cited
  • 2013Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House812 cited
  • 2007The Long-Term Impact of Loyalty Programs on Consumer Purchase Behavior and Loyalty611 cited
  • 2000Accelerating Customer Relationships: Using Crm and Relationship Technologies434 cited
  • 2005Customer relationship management research (1992‐2002)387 cited
  • 2008A Hidden Markov Model of Customer Relationship Dynamics374 cited
  • 2008Feeling Superior: The Impact of Loyalty Program Structure on Consumers' Perceptions of Status371 cited
  • 2015Building, measuring, and profiting from customer loyalty356 cited
  • 2011Consequences of customer loyalty to the loyalty program and to the company352 cited
  • 2009Perceived benefits of loyalty programs: Scale development and implications for relational strategies

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341 cited
  • 2014The Role of Culture in International Relationship Marketing311 cited
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    • 2022Evolution of customer relationship management to data mining-based customer relationship management: a scientometric analysis16 cited