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Lesbians’ assessments of gay advertising in France: not necessarily a case of ‘La Vie en Rose?’
16 references·2 citing·43 second hop
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References

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  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 1981Snowball Sampling: Problems and Techniques of Chain Referral Sampling5,482 cited
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2003
Same Sex Intimacies
596 cited

Cited by

  • 2024A Narrative Review of LGBTQ+ Marketing Scholarship15 cited
  • 2021Cultural camouflage: how consumers perform concealment practices and blending techniques to insulate cultural membership9 cited