This chapter provides a brief introduction to the topic of affective determinants of health behavior. In doing so it analyzes each aspect of the book’s topic. It begins by outlining what is meant by “health behavior.” It then considers traditional views of the key determinants of such behaviors and the value of and need for integrating affective determinants within health behavior theories. Next, it offers a conceptualization of affective determinants in relation to health behaviors, including distinctions between/among (1) affect proper versus affect processing (the latter also known as affective judgments or cognitively mediated affect); (2) core affect versus moods and emotions; (3) integral versus incidental affect; and (4) anticipated affect, affective attitudes, implicit attitudes, and affective associations. It closes with a brief overview of measurement of affect in the context of health behavior research.
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