The impact of social media influencers in tourism

Francesca Magno · Fabio Cassia

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Digital Marketing and Social Media Diverse Aspects of Tourism Research Media and Digital Communication

Abstract

In the past decade, extensive research has been conducted on the effects of user-generated content (UGC) on consumers’ travel-related attitudes and decisions (Filieri, 2016; Howison, Finger, & Haus...

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2010Who are the social media influencers? A study of public perceptions of personality 2014Brand communication through digital influencers: Leveraging blogger engagement 2016What makes an online consumer review trustworthy?2013Online travel reviews as persuasive communication: The effects of content type, source, and certification logos on consumer behavior 2015From digital media influencers to celebrity endorsers: attributions drive endorser effectiveness 2018A taxonomy of value co-creation on Weibo – a communication perspective

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2021Advancements in technology and digital media in tourism 2023Electronic word-of-mouth from video bloggers: The role of content quality and source homophily across hedonic and utilitarian products 2021Instagram travel influencers in #quarantine: Communicative practices and roles during COVID-19 2019Social media influence on tourists’ destination choice: importance of context 2024Role of social media influencer toward environmental involvement and green buying behavior 2020A bibliometric and altmetric analysis of Anatolia: 1997–2018

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