Creative Industries in Brazil: Analysis of Specifics Cases for a Country in Development

Abstract

This paper aims to focus in a theoretical approach on the traits of the Brazilian CCIs. They are marked by various forms of inequality, but yet experience a high level of cultural diversity. For this reason, we analyze the sectorial development in respect to the creation of employment, income, emphasizing the actions and policies directed to both segments, through information provided by the Social Information Annual Report (RAIS)1 and the Brazilian Association of Digital Game Developers (Abragames). Also using data from the RAIS, we analyze the factors associated with the development of the fashion industry in the major cities. The analysis of these two sectors of the CCIs in a peripheral country sought to put in evidence the institutional differences, different configurations of companies’ size, average income, educational level and gender composition. However, those differences disregard spillover potential and cross-fertilization between the fashion and games and apps sectors.

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