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Look at that body! How anthropomorphic package shapes systematically appeal to consumers

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References

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705 cited

2009Gender Dimensions of Brand Personality590 cited

1990Research Methods in Personality and Social Psychology560 cited

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2023The effects of food anthropomorphism on consumer behavior: A systematic literature review with integrative framework and future research directions19 cited
2023Bring it on! Package shape signaling dominant male body promotes healthy food consumption for male consumers16 cited
2022Products in Disguise: Communicating Product Benefits with Surface Mimicry14 cited