Rhetorical Framing in Planning: An Empirical Investigation of How Planners Discuss Density

Abstract

Planning departments can frame a policy by citing some of its presumed benefits over others. However, there is limited understanding of framing’s frequency within planning and why planning departments pursue it. Using a nationwide mail survey, we examined how planning departments ( n = 197; 40.1% response rate) frame discussions of proposals to increase allowed residential density. We found that departments air fewer presumed benefits of these proposals than respondents perceive to exist, demonstrating that departments selectively frame these proposals. Using logistic regression modeling, we found a number of demographic and political factors associated with departments’ framing, suggesting that this framing is rhetorical.

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