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Relevance and Rigor in International Marketing Research: Developments in Product and Brand Origin Line of Inquiry
0 references·5 citing·18 second hop
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  • 2020“Buy, buy most Americans buy”: country of reference (COR) effects and consumer purchasing decisions21 cited
  • 2021The “Pricing Footprint” of Country-of-Origin: Conceptualization and Empirical Assessment20 cited
  • 2014The images of foreign versus domestic retailer brands in China: A model of corporate brand image and store image17 cited
  • 2023Country-of-origin effects on consumer cognitive structures and preference for foreign brands among elites13 cited
  • 2024How emerging-market brands can overcome a weak country image11 cited

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