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Much ado about nothing: The zero effect in life‐saving decisions

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References

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1998

Framing the framing effect: the impact of context cues on solutions to the ‘Asian disease’ problem

88 cited

Cited by

2023Critical tests of fuzzy trace theory in brain and behavior: uncertainty across time, probability, and development16 cited
2022How false feedback influences decision‐makers' risk preferences15 cited
2020Risk preferences in self–other decisions: The effect of payoff allocation framing14 cited
2022The prominence effect in health-care priority setting7 cited
2020Framing zero: Why losing nothing is better than gaining nothing6 cited
2022Turning on Dimensional Prominence in Decision Making: Experiments and a Model5 cited
2024The Zero Effect: An Eye‐Tracking Study of Affect and Motivation in Risky Choices4 cited
2019Is Zero Void? Attentional Mechanism of Hidden-zero Effect in Risky Decision-making3 cited
2023"Paying Money to Avoid Social Costs: The Surprising Impact of the Zero Tip Option"2 cited
2025Standard and non-standard framing effects: a unified rational interpretation based on the new definition of frame1 cited
2022The Certainty Effect for Gains and Losses Emerges in Joint Evaluation but Not Always in Separate Evaluation1 cited