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L’approche vidéographique dans la recherche en marketing : Quel protocole méthodologique ?
16 references·0 citing·43 second hop
L’approche vidéographique dans la recherche en marketing : Quel protocole méthodologique ? (2018)L’approche vidéographique dans la recherc…Advances in Consumer Research (2025)Advances in Consumer ResearchLa condition postmoderne (2017)La condition postmoderneDoing Sensory Ethnography (2009)Doing Sensory EthnographyNon-Representational Theory (2008)Non-Representational TheoryDoing Visual Ethnography (2007)Doing Visual EthnographyWhat are emotions? And how can they be measured? (2005)What are emotions? And how ca…How brands become icons: the principles of cultural branding (2005)How brands become icons: the …Consumer Culture Theory (CCT): Twenty Years of Research (2005)Consumer Culture Theory (CCT)…Can Consumers Escape the Market? Emancipatory Illuminations from Burning Man (2002)Can Consumers Escape the Mark…The Skin of the Film (2000)The Skin of the Film13 "DOES CULTURAL CAPITAL STRUCTURE AMERICAN CONSUMPTION?" (1998) (1998)13 "DOES CULTURAL CAPITAL STR…Liberatory Postmodernism and the Reenchantment of Consumption (1995)Liberatory Postmodernism and …Market-Oriented Ethnography: Interpretation Building and Marketing Strategy Formulation (1994)Market-Oriented Ethnography: …The Sacred and the Profane in Consumer Behavior: Theodicy on the Odyssey (1989)The Sacred and the Profane in…The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)The Experiential Aspects of C…Les trois états du capital culturel (1979)Les trois états du capital cu…The Theory of Buyer Behavior (1971)Structure and Functions of Fantasy (1974)An Information Processing Theory of Consumer Choice (1979)Consumer perceived value: The development of a multiple item scale (2001)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)The Discovery of Grounded Theory: Strategies for Qualitative Research. (1968)Servicescapes: The Impact of Physical Surroundings on Customers and Employees (1992)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)Metaphors We Live By (2003)The Discovery of Grounded Theory (2017)The expression of the emotions in man and animals. (1872)A circumplex model of affect. (1980)Emotion And Adaptation (1991)The dynamic architecture of emotion: Evidence for the component process model (2009)Multimodal Emotion Recognition in Response to Videos (2011)Speech Emotion Recognition Using Deep Learning Techniques: A Review (2019)Discipline and Punish: The Birth of the Prison. (1978)Power/Knowledge: Selected Interviews and Other Writings 1972-1977 (1980)Adversaries of Consumption: Consumer Movements, Activism, and Ideology (2004)“Too Good to be True!”. The Effectiveness of CSR History in Countering Negative Publicity (2008)Creating the Responsible Consumer: Moralistic Governance Regimes and Consumer Subjectivity (2014)Distinction: A Social Critique of the Judgement of Taste* (2018)Possessions and the Extended Self (1988)Evolving to a New Dominant Logic for Marketing (2003)Managing the co-creation of value (2007)Customer Engagement (2011)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)The Interpretation of Cultures (2017)Social Movement Organizations: A Metaphor for Strategic Actors in Institutional Fields (2003)On the constitution of audit committee effectiveness (2005)Critique de la modernite (2012)Multimodality, multisensoriality and ethnographic knowing: social semiotics and the phenomenology of perception (2011)Social Media Ethnography: The Digital Researcher in a Messy Web (2012)Short‐Term Ethnography: Intense Routes to Knowing (2013)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Bibliometric Methods in Management and Organization (2014)Digital Ethnography (2008)The Visual Dimension in Organizing, Organization, and Organization Research: Core Ideas, Current Developments, and Promising Avenues (2013)Looking at the ‘field’ through a Zoom lens: Methodological reflections on conducting online research during a global pandemic (2021)Affective spaces, melancholic objects: ruination and the production of anthropological knowledge* (2009)Emotions and affect in recent human geography (2009)Assemblages and Actor‐networks: Rethinking Socio‐material Power, Politics and Space (2015)
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References

  • 2025Advances in Consumer Research13,264 cited
  • 1982The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun8,274 cited
  • 2005What are emotions? And how can they be measured?4,257 cited
  • 2005Consumer Culture Theory (CCT): Twenty Years of Research3,671 cited
  • 2007Doing Visual Ethnography2,815 cited
  • 2008Non-Representational Theory2,360 cited
  • 2009Doing Sensory Ethnography2,144 cited
  • 1989The Sacred and the Profane in Consumer Behavior: Theodicy on the Odyssey1,778 cited
  • 1995Liberatory Postmodernism and the Reenchantment of Consumption1,633 cited
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  • 2000The Skin of the Film1,317 cited
  • 2005How brands become icons: the principles of cultural branding1,287 cited
  • 2002Can Consumers Escape the Market? Emancipatory Illuminations from Burning Man1,251 cited
  • 1979Les trois états du capital culturel1,102 cited
  • 1994Market-Oriented Ethnography: Interpretation Building and Marketing Strategy Formulation

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