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ICOs Overview: Should Investors Choose an ICO Developed with the Lean Startup Methodology?

Simona Ibba · Andrea Pinna · Gavina Baralla · Michele Marchesi

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FinTech, Crowdfunding, Digital Finance Blockchain Technology Applications and Security Private Equity and Venture Capital

Abstract

Abstract An Initial Coin Offering (ICO) is an innovative way to raise funds and launch a startup. It is also an opportunity to take part in a project, or in a DAO (Decentralized Autonomous Organization). The use of ICO is a global phenomenon that involves many nations and several business categories: ICOs collected over 5.2 billion dollars only in 2017. The success of an ICO is based on the credibility and innovativeness of project proposals. This fund-raising tool contains however some critical issues, such as the use of tokens that have no intrinsic value and do not generate direct liquidity, and the role of investors in the management of the startup. We analyzed if the Lean Startup methodology is helpful to face this critical aspects and we examined some ICOs in which the proposing team states explicitly that a lean startup approach is used.

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References

2013The dynamics of crowdfunding: An exploratory study 2011The lean startup : how today's entrepreneurs use continuous innovation to create radically successful businesses 2013The Four Steps to the Epiphany: Successful Strategies for Products that Win 2017Why Do Businesses Go Crypto? An Empirical Analysis of Initial Coin Offerings 2011The lean startup : how constant innovation creates radically successful businesses 2017Understanding the importance of interaction between creators and backers in crowdfunding success 2012Minimum Viable Product and the Importance of Experimentation in Technology Startups 2009Getting to Plan B: Breaking Through to a Better Business Model

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2021Initial Coin Offering (ICO): a systematic review of the literature

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