Retracted: A study on consumer adoption of ride-hailing apps in Malaysia

Kah Boon Lim · Sook Fern Yeo · Goh Mei Ling

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Technology Adoption and User Behaviour Transportation and Mobility Innovations Health, Technology, Consumer Behavior

Abstract

The application of Ride-Hailing Apps in the market have created a new topic for debate and discussion in Malaysia. This new and effective way of providing services have made it easy and convenient for both drivers and consumers to come to a mutual agreement before the service is acquired. This study was initiated to investigate the factors that affect the consumer adoption of Ride-Hailing Apps in Malaysia. With the use of a survey questionnaire, 220 targeted respondents in Malaysia provided valuable feedback. Data analysis results showed that perceived usefulness, subjective norms, perceived risk and perceived playfulness have significant relationship towards consumer adoption of Ride-Hailing Apps in Malaysia. This study benefits the service provider to be more competitive in this industry by understanding the needs and concerns of consumers when they adopt the use of Ride-Hailing Apps.

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