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Brand Building with Using Phygital Marketing Communication · Study

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ArticleBrand Building with Using Phygital Marketing Communication

Dominika Moravčíková2017

Article2017

Brand Building with Using Phygital Marketing Communication

Dominika Moravčíková · Jana Klieštiková

72 citations·0/0 files stored·Journal of Economics Business and Management

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Marketing and Advertising Strategies Digital Marketing and Social Media Literature, Culture, and Aesthetics

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2020Sustainable development goals and SMEs decisions: Czech Republic vs. Poland 2021Understanding in-store interactive technology use: a uses and gratifications theory (UGT) perspective 2022How the digital transformation from COVID-19 affected the relational approaches in B2B 2021Understanding value creation in digital context: An empirical investigation of B2B 2023Do they see eye to eye? Managing customer experience in phygital high-tech retail 2019Methodology for Strategic Posture Determination of SMEs 2021Phygital highlighting: Achieving joint visual attention when physically co-editing a digital text 2022The changing face of retailing, 1980–2020

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Year2017

Typearticle

Published2017-01-01

VenueJournal of Economics Business and Management

ISSN-L2301-3567

Languageen

Citations72

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.18178/joebm.2017.5.3.503

openalex_workW2805265859

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