E-COMMERCE – AN EXPANDING ALTERNATIVE OF THE TRADITIONAL SALE IN THE WORLD AND IN ROMANIA

Mădălina Brutu · Daniela Melania MIHAI

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E-commerce and Technology Innovations Consumer Behavior and Marketing Influence Digital Innovation in Industries

Abstract

The electronic commerce has lately become an extremely viable alternative of the traditional sale, with multiple advantages both for buyers and for sellers. The research aims at determining the dimension of this type of commerce worldwide and in Romania, but especially the forecasts related to this form of commerce.

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