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Is stereotypical gender targeting effective for increasing service choice? · Study

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ArticleIs stereotypical gender targeting effective for increasing service choice?

Enav Friedmann2018

Article2018

Is stereotypical gender targeting effective for increasing service choice?

Enav Friedmann · Daphna Brueller

20 citations·0/0 files stored·Journal of Retailing and Consumer Services

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Consumer Behavior in Brand Consumption and Identification Consumer Market Behavior and Pricing Media, Gender, and Advertising

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References

1997A threat in the air: How stereotypes shape intellectual identity and performance.2007The Predictive Validity of Multiple-Item versus Single-Item Measures of the Same Constructs 1998Constructive Consumer Choice Processes 1990Gender and leadership style: A meta-analysis.2001Description and Prescription: How Gender Stereotypes Prevent Women's Ascent Up the Organizational Ladder 2001Satisfaction, Repurchase Intent, and Repurchase Behavior: Investigating the Moderating Effect of Customer Characteristics 1999Heart and Mind in Conflict: the Interplay of Affect and Cognition in Consumer Decision Making 2012The Developmental Social Psychology of Gender

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2021Selection of Islamic banking in a multicultural context: the role of gender and religion 2024High-end fashion as a social phenomenon: Exploring the perceptions of designers and consumers

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Details

Year2018

Typearticle

Published2018-06-04

VenueJournal of Retailing and Consumer Services

ISSN-L0969-6989

Languageen

Citations20

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1016/j.jretconser.2018.05.010

openalex_workW2806421256

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