Neurocognitive Science and Design: Influence of Cognitive Theory on the Design Process of Featured Towns' Cultural and Creative Product

Chi Xu · Yang Fang Wu

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Cultural and Communication Design Research Design Education and Practice Digital Media and Visual Art

Abstract

Under the guidance of cognitive theory, this paper combines cognitive theory with the design process of the cultural and creative product in featured towns to probe into the effective practical activity design and reflection, explore the mutually promoting and complementing effect between the cultural and creative product of featured towns and cognitive theory, and then to design the products featuring Miao nationality culture, with guidance from the analysis of Maslow's hierarchy of needs theory.

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